EFFECTS AND AR



TikTok

Effects for TikTok, made in Effect House. Some made for personal use but others made for accounts such as ABBA, Avicii and Universal Music Sweden. Here are some hand picked examples:


Benjamin Ingrosso TikTok Effect/game:






A TikTok effect where people can play a custom game. The graphics go hand in hand with Benjamin Ingrosso’s Pink Velvet Theatre design. As more time goes by, the faster the game goes to increase the difficulty. Benjamin’s song “Back To You” is linked to the effect.

Avicii TikTok Effect/game:




a blind ranking filter where people can rank Avicii albums. The song “Wake Me Up” is linked to the effect.

the effect is currently at 63k views and top 5% of effect creators



ABBA TikTok Effect/game:


A TikTok effect for ABBA. The idea was to see what songs people liked the most through a “this or that” type of game where you would end up with one favorite song. 

Darin TikTok Effect/game:



(right video is from early stages of making the effect)

A TikTok effect to prepare fans before the Swedish pop artist Darin’s tour in Sweden 2023. The idea was to see what songs people liked the most from his new album and what they wanted to hear live during the tour.

The effect was a “this or that” type of game where you would end up with one favorite song. The title at the top asked what song people wanted to hear live.





INSTAGRAM


Filters for Instagram, made in Meta Spark Studio. 

Meta is sadly removing all instagram filters in january 2025, but here are some filters that I made before that:

AR POSTERS: 

MARCUS & MARTINUS X VIZE - INTERACTIVE POSTER



An interactive poster for Marcus & Martinus x VIZE - Another Life. We wanted to do something fun for fans but also promote their Discord channel. When the poster was scanned with your phone, it took you directly to the instagram camera with the effect on it. Through this effect, you could see a live interactive version of the poster where the scribbles where animated and the artists popped out of the picture. There was also some additionial text on on this.


JOHNOSSI - INTERACTIVE POSTER



An interactive poster to promote Johnossi’s new album and also live shows in Stockholm, Göteborg and Malmö (the poster for each corresponding city had that location written on it). We wanted to make the still image come to life and connect the song to it as well. When the poster was scanned with your phone, it took you directly to the instagram camera with the effect on it and the song connected to the filter. Through this effect, you could see a live interactive version of the poster where the still image showed a video instead.

TALK WITH CARE

Animated a text that says “Talk to yourself like someone you love” and illustrated some symbols to cover the eye, and made it into a filter. Currently at 80.4k impressions on IG.

 

METACLOUDS

Made some 3D clouds in Blender, which I then made a filter out of, where the clouds are circling around your head. Currently at 51.5k impressions on IG.

 
 

 

METALLIC SCRIBBLES

Starting with some scribbles that I had on paper, I illustrated these digitally in Illustrator and then made a face filter out of it. Currently at 29.5k impressions on IG.

  




WING ME TO LIFE

Wings created in illustrator. Made the filter so that you can click on the screen and change colors of the wings.






making of:

making and designing the wings in illustrator





importing wings from illustrator to Meta Spark and building up the filter. Adding nodes so you can click to change color in the filter.






More filters and effects coming soon, for TikTok, Instagram *and* Snapchat!
joyce andrea

Multi-creator based in Stockholm.
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