UNIVERSAL MUSIC GROUP


Work as Content Producer for Universal Music Group Stockholm’s inhouse creative team, called LABS.


“LABS BUILDS ARTIST CULTURE WITH DESIGN AND STORIES.

LABS is a multidisciplinary group of award-winning creators at Universal Music Sweden where everyone shares a passion for music, art and ideas. We are made up of creators, photographers and filmmakers who are all dedicated to our craft. Our expertise is to build and strengthen brands that enables our artists to connect with their audience.”

I have been working as a Content Producer at Universal Music Group since january 2023, my work has consisted of filming, photographing, editing video and still, such as album artwork, spotify canvases, video assets, and also making TikTok Effects, etc
Role: Content Producer
Scope: Videography, photography, lights, editing, animation, illustration,  color grading, graphic and sound design, Creative and Art Direction, TikTok effects/filters
Softwares: Premiere Pro, After Effects, Photoshop, Illustrator, Lightroom, Lightroom Classic, DaVinci, Effect House

Camera: Blackmagic Pocket 6k, Lumix GH5, Lumix GH6, Canon D5 iii


LABS showreel 2024



Work with artists such as:


ABBA, Loreen, Marcus & Martinus, Darin, Dolly Style, BELL, Elecktra, Daniela Rathana, Mapei, Hanna Ferm, NOTD, Olivia Lobato, Simeon, and much more


Some work samples:

stills


PRESS IMAGES

Photos for use in media, socials, spotify, etc. 
Role: photography, editing, creative concept,  set design, lights



COVER ART

Artwork for single and EP releases
Role: photography, editing, creative concept, graphic design, set design, lights







video

MUSIC VIDEO, VISUALIZERS AND LYRIC VIDEOS

music videos, visualizers and/or lyric videos for YouTube. A few handpicked examples below.
Role: videography, editing, creative concept, graphic design, set design, lights








OTHER



click on photo to watch video on TikTok







Bonus: Behind the scenes









joyce andrea

Multi-creator based in Stockholm.
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